The awards are part of the Welsh Government’s ‘Attracting the Audience’ programme for museums, archives and libraries, and Deputy Minister for Culture, Sport and Tourism, Ken Skates, commented: “We want to see as many people as possible using our excellent library, museum and archive services across Wales so that they can benefit from what’s available. Marketing plays an important role in encouraging people to use these facilities and I’m pleased we are recognising the positive work being done across the sector, despite the challenges.
“The standard of entries in this year’s awards has been excellent; it’s pleasing to see so many examples of good practice within these sectors and some really innovative ideas.”
Attendees at the event in the National Library of Wales had the opportunity to hear more about the winning entries, meet the judge and hear from guest speakers including the Daily Post’s Helen Harper talking about social media and press engagement.
All entries were judged by Jonathan Deacon, Professor of Marketing at the University of South Wales and Trustee (former Chair) of the Chartered Institute of Marketing Cymru. Professor Deacon commented:
“I have been judging these awards for several years and I have to say that the standard of entries, innovative ideas and resourcefulness of staff in the three sectors continues to impress me. There are many examples of excellence in marketing that could equally be applied to any business or organisation within Wales.
“Many of the entries were low in budget but high in creativity - proving that sophisticated and successful marketing does not depend on large budgets.”
Winners received a trophy, certificate and a variety of prizes including marketing workshops and specialised equipment to enable them to further develop their skills and enhance their marketing activities.
For a full list of winners and to view the entries please visit www.welshlibraries.org
These are the results of the 2016 Marketing Excellence Awards:
Marketing Champions of the Year